Т.О. Волобуева

«YOU'RE IN A T-SHIRT WITH CHE GUEVARA»: A PRINT ON CLOTHING AS A MEANS OF POLITICAL AGITATION IN MODERN WORLD

Authors

Т.О. Волобуева

Keywords:

political symbol, clothing, print, t-shirts, political campaigning, social movements, elections

Abstract

The article examines the use of prints on clothes for the purpose of political agitation. It is shown that the print on a shirt has more agitations possibilities by comprison with political fashion of the past. Therefore, social movements became widely use printed T-shirts in various political campaigns, especially the election ones. As a result the agitation print replaces political symbolism, expressed in cut and color of clothes. The article presents the typology of prints on their content and functionality

«YOU'RE IN A T-SHIRT WITH CHE GUEVARA»: A PRINT ON CLOTHING AS A MEANS OF POLITICAL AGITATION IN MODERN WORLD