ROLE AND FEATURES OF THE IMPLEMENTATION CLIENT MANAGER COMMUNICATION PROCESS IN BUSINESS TO BUSINESS SPHERE

ROLE AND FEATURES OF THE IMPLEMENTATION CLIENT MANAGER COMMUNICATION PROCESS IN BUSINESS TO BUSINESS SPHERE

Authors

  • А.В. Рогаль
  • Е. Д. Короткина

Keywords:

manager, advertising agency, client, communicative function, organization culture

Abstract

A client manager professional activity is saturated functions, when their effectiveness of the implementation is largely determined by the level and style of communicative process development, especially in business to business sphere. Of interest is the psychological analysis of the communication process features in the management process at the level of manager to work with clients. This topic is very extensive, and so in this article it will focus on the psychological determinants of professional management working with clients in the advertising agency

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Published

2023-04-27

Issue

No. 4 (2012): Herald of Tver State University. Series: Pedagogy and Psychology

Section

Психология труда, инженерная психология, когнитивная эргономика