THE CREATION OF THE BRAND OF THE EDUCATIONAL INSTITUTION

THE CREATION OF THE BRAND OF THE EDUCATIONAL INSTITUTION

Authors

  • Н.И. Замерченко

Keywords:

brand, branding, trademark, service mark, reputation/image services, internal image, external image

Abstract

Brands are present on all markets in the industrial, non-industrial, social and spiritual spheres. There are brands and in the education system. The high speed of the change of educational services, the complexity of the product itself "an educational service" and the uncertainty of the consumer the benefits of some educational services to other, make the concept of branding especially attractive. The role of the brand in educational environment is extremely important, because it creates a positive aura, which is necessary in the consumer culture of the modern world

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Published

2023-04-27

Issue

No. 3 (2012): Herald of Tver State University. Series: Pedagogy and Psychology

Section

Психология труда, инженерная психология, когнитивная эргономика