А.В. Рогаль; Е. Д. Короткина

FEATURES OF THE IMPLEMENTATION CLIENT MANAGER INFORMATIONAL FUNCTION IN THE CASE OF FULL CYCLE SERVICE ADVERTISING AGENCY

Authors

А.В. Рогаль
Е. Д. Короткина

Keywords:

manager, information, function, informational communicative network, client, advertising agency

Abstract

A client manager professional activity is saturated functions, when their effectiveness of the implementation is largely determined by the level of development of the ability of managers to work with information. Information space, where client manager is an element of its set is complexly network that goes beyond the organizational system. Of interest is the analysis of the intersections of the information space with other possible spaces included in the management process at the level of manager to work with clients. This topic is very extensive, and so in this article it will focus on the features of working with information by client manager in the institutional system of the advertising agency

FEATURES OF THE IMPLEMENTATION CLIENT MANAGER INFORMATIONAL FUNCTION IN THE CASE OF FULL CYCLE SERVICE ADVERTISING AGENCY